Privacy Policy
Effective Date: January 1, 2025
Baby Sitters' Guild ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our services, including through our website, booking systems, and marketing platforms.
By using our services, you consent to the data practices described in this policy. If you have any questions, please contact us at info@babysittersguild.com.
1. Information We Collect
We collect the following types of information:
Personal Information
Contact Information: Name, email address, phone number, and physical address.
Payment Information: Credit card and billing details (processed securely via Stripe).
Booking Details: Information related to your appointments, preferences, and childcare needs.
Online Activity
Analytics Data: Data collected via Google Analytics 4 (GA4), Ahrefs, and Google Search Console, including IP address, browser type, device information, and site interactions.
Advertising Data: Behavioral and demographic data collected via Google Ads, Meta (Facebook/Instagram Ads), and retargeting pixels.
Cookies and Pixels: Cookies and tracking pixels (e.g., Meta Pixel, Google Ads Pixel) to improve our website, serve personalized ads, and measure campaign effectiveness.
SMS Communications
Phone numbers provided for SMS communication via Acuity Scheduling are used to send appointment reminders, promotional offers, and updates (with your consent).
Children’s Information
We do not knowingly collect personal information from children under 13. Parents or guardians must provide consent for any services involving children.
2. How We Use Your Information
We use the collected information for:
Providing our services, including managing bookings and facilitating payments.
Sending updates, reminders, and promotional materials via email or SMS (if you’ve opted in).
Improving our website and marketing efforts through analytics and retargeting.
Ensuring legal compliance and preventing fraudulent activities.
3. Platforms and Third-Party Services
We use trusted third-party platforms to deliver our services:
Mailchimp: For email marketing and subscription-based communication.
Squarespace: Hosting our website and facilitating service delivery.
Acuity Scheduling: Managing appointments, SMS communications, and storing credit card information securely.
Stripe: Processing payments with industry-standard encryption and PCI compliance.
Google Services: GA4, Google Search Console, and Google Ads for analytics and advertising.
Meta (Facebook and Instagram): Retargeting and tailored advertising campaigns.
Ahrefs: SEO analysis to optimize website visibility.
4. Data Sharing
We do not sell your data. However, we may share your information with:
Service Providers: Platforms like Mailchimp, Stripe, and Acuity Scheduling for service delivery.
Advertising Partners: Google and Meta for retargeting and analytics purposes.
Legal Authorities: If required by law to comply with legal obligations.
5. International Compliance
GDPR (For EU/EEA Residents)
If you are located in the European Economic Area (EEA), you have the following rights:
Access, correct, or delete your personal data.
Restrict or object to data processing.
Request data portability.
Lodge a complaint with your local data protection authority.
Legal Basis for Processing Data: We process data with your consent (e.g., for marketing) or to fulfill contractual obligations (e.g., providing childcare services).
To exercise your rights, contact us at info@babysittersguild.com.
CCPA/CPRA (For California Residents)
California residents have the right to:
Know what personal information we collect.
Request deletion of personal data.
Opt-out of data "sales" (we do not sell data).
To exercise these rights, contact us at info@babysittersguild.com.
PIPEDA (For Canadian Residents)
We comply with Canada’s PIPEDA standards, ensuring your data is handled with transparency and consent.
6. Children's Privacy (COPPA)
We comply with the Children’s Online Privacy Protection Act (COPPA). We do not collect personal data from children under 13 without parental consent. If you believe we have collected data from a child, please contact us immediately.
7. Cookies and Tracking Technologies
We use cookies and tracking technologies to:
Enhance your browsing experience.
Measure website performance via analytics tools (e.g., GA4, Ahrefs).
Deliver personalized ads via retargeting (e.g., Meta Pixel, Google Ads Pixel).
You can manage cookies or disable tracking in your browser settings. For targeted ads, adjust your preferences on Google Ads and Meta Ads.
8. Data Security
We implement industry-standard security measures to protect your personal information, including:
Encryption for payment data via Stripe.
Secure storage of booking and communication details via Acuity Scheduling.
Access controls for all sensitive data.
Despite these measures, no system is entirely foolproof. If you suspect a breach, please contact us immediately.
9. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or comply with legal requirements. Data no longer required is securely deleted or anonymized.
10. Your Rights and Choices
Opt-Out: Unsubscribe from marketing emails or SMS at any time.
Access and Correction: Request access to or correction of your data.
Ad Preferences: Adjust your ad settings on platforms like Google and Meta.
To exercise these rights, contact us at info@babysittersguild.com.
11. Policy Updates
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a new effective date. Please review it regularly.
12. Contact Us
For questions or concerns about this Privacy Policy, contact us at:
Email: info@babysittersguild.com
Phone: 212-682-0227